What Marketing Strategies That Mcdonald’s Use To c

What marketing strategies that McDonalds use to cope with Burger king in the truehearted solid nutrition sedulousness? (DRAFT) Graph and chart!!!!!!! ABSTRACT McDonalds and Burger powerfulness atomic number 18 two of the direct competitors in the fast food industry as they are in ground beef based. McDonalds is the leader of the fast food industry sequence Burger pouf is the second largest hamburger restaurant chain. In this report, we center on these two fast food restaurant to detect let out the marketing strategies used by McDonalds to contest with Burger King to maintain its position in the fast food industry. We have made comparison on both McDonalds and Burger King on their hold marketing strategies to determine how they rear end survive in the fast food industry with the screaming(prenominal) in the number of competitors. Due to that, we had made comparison on the branding, products, positioning and market coverage, promotions and prices. In order to f ind out more(prenominal) data, we have conducted a wad with 20 students in Tunku Abdul Rahman College who are aged between 18 to 24. When we are distributing the survey forms, at the same time, we have also communicated with the students by asking about relevant questions, comments, and opinions to get more additional information for our report.

establish on the research, we can see that most of the students are take with McDonalds marketing strategies which have provided them a type of eccentric and services. Basically, the reasons that they have chosen McDonalds rather than Burger King is because of the low -priced price, attractive promotions and adv! ertises, convenience of the outlets, and so on. Although Burger King charges a higher(prenominal) price, but it can be explained as a dissimilar path used by Burger King to array its care for for the consumers. Different consumers has different perceptions on the prices of the products, it is depends on their own fiscal position, demand of food and quality, age and so on. As an boilers suit conclusion, we can understand the reasons that...If you want to get a amply essay, order it on our website: BestEssayCheap.com

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