Citibank Case Study

Citibank Case 03/18/2012 This case overviews Citibanks e-Business strategy to pass away yet more of a world-wide banking giant in do to customer needs for integrated corporate e-banking platforms. Citibank faced many difficulties in attempting to serve clearly distinct groups of clients, small and edit enterprises as well as multinational corporations. In involution to the external elements confront the firm, this case outlines the internal tribulations Citibank saw ascribable to its exposure to faulty mortgages, and the need to reduce costs. Perform a STEEP analysis to understand the general environment go about Citibank.  How will Citibank be affected by external factors?  In particular what is the affect of the internet on the banking industry and Citibank? brotherly/Demographic- Citibank saw an increased use of web based technologies intercontinental that in turn increased takes about data security. This mention led to an investment from Citib ank in more secure IT infrastructure. heretofore with the increasing widespread ease of access to the internet, Citibank saw a growing need for an upgrade in their online services. Technological- A overture in a global reliance on IT and the engage forth of web based solutions in the early 2000s upgrade Citibanks need to diversify its portfolio offerings.

Economic- At the term of the global current crisis that we still see relevance of today, it put momentous downward pressure on interest judge as treasuries around the globe adjusted their rates. This was bad give-and-take for Citibank revenues as t he global crisis forced the firm to record l! osses. With that came expect song plunges, this put even more pressure on Citibank to rethink its strategies to avoid buyouts, bailouts, and takeovers. Environmental- Geographic borders became less and less a factor in the global economy with increased technology that boasted a globalized economy. Many SMEs in Europe and Asia were seen to be run across borders. This elevated the need...If you want to get a wide-cut essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay